Our favourite Finnish brewery needed help with three of its flagship brands. Each offered a different challenge and each called for a bespoke answer.
Brewing a trio of better brands for the oldest Nordic brewery.
Sinebrychoff, the oldest brewery in the Nordic countries, was founded in 1819 and its Koff beer is widely regarded as Finland’s first. Consumers loved its market-leading price but lacked brand loyalty for the very same reason. Answer? Revive the horses, Koff’s famous brand icons, make the identity credible, and rebuild the brand’s historic confidence.
On the other hand, long drink Kurko was if anything too confident. Our answer was to focus on the word ‘Kurko’, Finnish slang for king. This insight inspired an on-pack conversation that reads like friends chatting. Long live a king for our times.
Meanwhile Golden Cap, Finland’s oldest cider, was looking its age. The answer was a radical overhaul. In the brand’s archives we unearthed a beautiful logotype and crown cork device. Once refined, these two elements led a striking new brand identity that sparked a 12% sales uplift – and saw the Finnish cider category grow by 5.1%.