Sinebrychoff

Brewing a trio of better brands for the oldest Nordic brewery.

Koff tram
Koff tram

Creative Calibration

Our favourite Finnish brewery needed help with three of its flagship brands. Each offered a different challenge and each called for a bespoke answer.

Project 01: Koff

Sinebrychoff, the oldest brewery in the Nordic countries, was founded in 1819 and its Koff beer is widely regarded as Finland’s first. Consumers loved its market-leading price but lacked brand loyalty for the very same reason. Answer? Revive the horses, Koff’s famous brand icons, make the identity credible, and rebuild the brand’s historic confidence. 

Koff packaging range
Koff packaging range
Koff multipack shrink wraps
Koff multipack shrink wraps
Koff label design
Koff label design
Koff product range
Koff product range

Project 02: Kurko

On the other hand, long drink Kurko was if anything too confident. Our answer was to focus on the word ‘Kurko’, Finnish slang for king. This insight inspired an on-pack conversation that reads like friends chatting. Long live a king for our times.

 

 

Kurko can detail chill me down
Chill me down
Line-up of Kurko cans
Lineup

Project 03: Golden Cap

Meanwhile Golden Cap, Finland’s oldest cider, was looking its age. The answer was a radical overhaul. In the brand’s archives we unearthed a beautiful logotype and crown cork device. Once refined, these two elements led a striking new brand identity that sparked a 12% sales uplift – and saw the Finnish cider category grow by 5.1%.  

Golden Cap logo and front of pack detail
Golden Cap logo and front of pack detail
Line-up of Golden Cap bottles
Golden Cap 4-pack of cans
Golden Cap 4-pack of cans
Golden Cap limited edition Christmas bottles
Golden Cap limited edition Christmas bottles