Siam Winery

Moose Cider

The MixMash stage
The MixMash stage

Fortune favours ‘The Bold One’

Following our redesign of Moose Cider, Thailand’s first home-grown cider brand, Siam Winery commissioned us to promote the brand in the nation’s capital. The major strategic challenge to overcome was how to do this in a dark market – one that strictly forbids alcohol advertising.

We started by leveraging the brand’s proposition – The Bold One – by daring to propose an idea that put the brand’s target consumers at the heart of the action by way of an immersive brand-led experience. We tabled a music and food fusion festival in Bangkok’s trendy Pathum Wan district – The MixMash – it was a sell-out success.

Redesign
Redesign
Moose caps
Moose caps
Moose Truck
Moose Truck
Moose Rocktura Typeface
Rocktura
Adshell
Adshell
MixMash Advertising
MixMash Advertising
Donut enter
Donut enter
MixMash Set Up
MixMash Set Up
MixMash Entrance
MixMash Entrance
MixMash Kitchen
MixMash Kitchen
High Hat
High Hat
MixMash drinkers
MixMash drinkers
MixMash DJ Set
MixMash DJ Set
MixMash Wallpaper* Magazine
MixMash Wallpaper* Magazine