Having built a strong relationship and developed a taste for the bold, our next project was to help Penstripe launch their new online tool ‘My Penstripe’ which enables customers to design their own planner using the company’s expertise
In the diary and planner world, My Penstripe is the best thing since sliced bread. Which got us thinking. Why not send a fresh loaf to 700 prospective customers, each bearing the strapline ‘Use our loaf’?
Our customer-focused campaign got Twitter buzzing and generated 300 registrations right off the bat – topping Penstripe’s annual target in just two weeks.
All in all, helping Penstripe establish a killer identity was made all the sweeter by their readiness to re-enter the market with a courageous campaign that was the best thing since, well, you know...