Moose

How to make Thailand’s first locally produced cider appeal to the country’s aspirational young men? Be bold about it. 

The MixMash stage
The MixMash stage

Fortune favours the bold

We began by referring to Moose as ‘the bold one’, redrew the brand icon with a dose of masculine attitude, and created a custom pattern around the idea of fusion – a mashup of a dozen cultural references. The final touch was ‘Rocktura’, a bespoke fusion of the fonts Rockwell and Futura. This brand may be Thai, but it’s global in outlook.

And to raise awareness in a country that bans alcohol advertising? We launched a hugely popular immersive brand experience, the MixMash, in the heart of Bangkok’s trendy Pathum Wan district. 

Moose range
Moose range
Moose bottle
Moose bottle
Moose caps
Moose caps
Moose Truck
Moose Truck
Moose Rocktura Typeface
Rocktura

Taxi Studio & Moose Cider

Creating an immersive brand experience for Moose
MixMash Entrance
MixMash Set Up
MixMash Chefs On Stage
MixMash Chefs On Stage
MixMash Wayfinding
MixMash Wayfinding
MixMash Chefs
MixMash Chefs
MixMash DJ Set
Moose boxes
Moose boxes
MixMash Wallpaper* Magazine
MixMash Wallpaper* Magazine