Mondelēz

Reinventing the advent calendar one sleep at a time.

Milka advent calendar
Milka advent calendar

How many sleeps...?

Chocolates favourites Milka wanted to rethink the advent calendar and answer the burning childhood question ‘How many sleeps until Christmas?’ Our delightful design reimagined festive images as numbers, and each daily discovery opened a moment of winter fun – all wrapped up in the world’s first augmented reality advent calendar. 

Milka advent calendar digital activation
Milka advent calendar digital activation
Milka Slumber Numbers
Milka advent calendar packaging detail