Kate Hudnott’s small batch liqueurs were sinfully good, but her existing identity wasn't. Noticing Kate’s genius for combining flavours, we identified ‘Tying Tastes Together’ as the new brand’s central proposition. Each of the spirits was aligned with one of the seven deadly sins and connected with an aspect of Kate’s passion for her craft. Results: a 150% increase in distributor numbers, numerous creative awards, and even a shelf space in Berlin’s prestigious Gestalten design store.
Uncovering an authentic brand personality.