Hudnotts

Size really doesn’t matter to us provided we see a chance to challenge the creative status quo and make a big commercial impact, here’s how we’ve helped two of the smallest with their start-ups...

Hudnotts glasses
Hudnotts glasses

Opportunity Knocks

Kate Hudnott’s pride – so well concealed in her daily life – pours unstoppably into her sinful small-batch liqueurs. The problem was, her existing branding didn’t live up to the quality of her premium tipples.

We spotted an opportunity to create a new brand identity with measurable business impact. (Extensive product sampling was a bonus.)

Hudnotts bottle detail
Hudnotts bottle detail

Tying Tastes Together

Kate is an alcoholic alchemist, foraging for flavours and combining them to create delicious new tastes. To reflect this, we crafted a central proposition around ‘Tying Tastes Together’, weaving a beautiful brandmark from a single piece of rope.

Each spirit was aligned with one of the seven deadly sins; an eclectic outpouring of Kate’s dark side. Through intricate illustration, each ‘sin’ connects an aspect of the product with Kate’s passion for her craft.

No stone was left unturned – even Kate’s wrapping for web orders was overhauled to make every delivery a gift.

Hudnotts range
Hudnotts range
Hudnotts label detail
Hudnotts label detail

Spirit of Excellence

Since our rebrand Kate’s liqueurs have taken on a life of their own. Distributor numbers are up 150% and the brand has won a plethora of international creative awards and shelf-space in Berlin’s prestigious Gestalten design store.

Not bad for a hobby business started from a caravan in Devon.

Awards Won:
Type Directors Club – Certificate of Typographic Excellence
One Show – Silver Pencil
Drum Design Awards – Commendation
Roses Awards – 2x Gold, 1x Silver
Graphis Awards – Gold

Hudnotts back label detail
Hudnotts back label detail
Hudnotts range
Hudnotts range