Dolphin

Working in perfect partnership to bring cohesion and fresh thinking to a complex brand portfolio.

Dolphin Book
Dolphin book

Social Creatures

As a family run business, Dolphin came to us with a great offer: high quality products, impeccable customer service and a raft of passionate employees. There was just one problem: their brand didn’t communicate any of this.

From the get go, we were there to help Dolphin transition by making each stage of the process easily digestible for self-confessed marketing sceptics.

Diving straight in, we re-engineered Dolphin’s brand architecture, clarifying and naming sub-brands as well as arming them with a new vision, values, personality and proposition.

Dolphin Logo
New Logo

The Evolution of Dolphin

Cetology, or the study of dolphins, quickly became our creative idea.

From catalogues to product photography, tone of voice to packaging – we gave Dolphin an intelligent and stylish, uniting visual identity system based on the magnificent creatures themselves.

To ensure the new brand identity carried the same family feel throughout, we created bespoke patterns for each newly established sub-brand inspired by the unique markings of different dolphin species.

Dolphin Patterns
Pattern GIF

Digital Dolphin

Just like their brand, Dolphin’s digital offering was out-dated. By investing early-on in user research, we were able to create a bespoke digital strategy centred around converting one-off sales into life-long loyalists.

We set-to updating Dolphin’s online offering with a social strategy, SEO audits, social guidelines, content calendars and targeted sales incentives to retain customers. At every stage we wove in customer benefits with a microscopic attention to detail to ensure macro-business benefits in the long run.

We streamlined their clunky sales-catalogue into an efficient e-commerce website with easily digestible product specifications, crystal clear pricing and a complex array of information presented in an effortlessly stylish format.

Easy to use with intuitive navigation, we also created ‘Dolphin Collections’ where customers could curate their own collection of Dolphin products, manage budgets and keep all their ideas in one place.

Website GIF
Website GIF

Spreading the Word

To build momentum behind the rebrand, Dolphin needed staff engagement and an integrated marketing campaign.

We started with an internal communications workshop to empower Dolphin employees as champions of their new brand. Next, we sent VIP customers ‘A Study of Dolphin’ detailing the brand’s transformation in the form of a witty keepsake book that invited them to a launch event organised by ourselves.

From the start, we nurtured a great relationship with Dolphin helping them up-skill their team and improve their business with branding at every turn. Today, we’ve left Dolphin with effortlessly stylish design and a team of employees ready to champion their new brand identity.

 

Invite
Event Invites
Wine
Wine Bottles
Dolphin Booklet GIF
Dolphin Booklet GIF