Brand Creation

Size really doesn’t matter to us provided we see a chance to challenge the creative status quo and make a big commercial impact, here’s how we’ve helped two of the smallest with their start-ups...

Three scoops of Harriets Jolly Nice ice cream
Three scoops of Harriets Jolly Nice ice cream

Project 01: Harriet’s Jolly Nice

Great products demand great branding. Harriet Wilson didn’t have a brand per sé, but she did have uncompromisingly delicious homemade ice creams and the jolliest personality on the Southern Coast: she was the brand. 

It was our job to translate her sunny disposition and story into an identity and packaging that would make her ice creams fly from retailers’ shelves, just as they did from her mobile Airstream ice cream van. 

Harriet's Jolly Nice logo
Harriet's Jolly Nice logo

Now with Added Character

We created the brand name and visual identity. Our copywriting guru came up with a wonderful set of stories to adorn the packaging and Harriet supplied us with plenty of her product for inspiration – all of which was Jolly Nice. 

Just Desserts

With our help, Harriet’s ice creams have been transformed from homemade hobby to sought-after brand, stocked in Jamie Oliver’s Fifteen restaurants and Four Seasons hotels and resorts. Just desserts for a seriously tasty product and brand, we think.

Project 02: Hudnotts

Kate Hudnott’s pride – so well concealed in her daily life – pours unstoppably into her sinful small-batch liqueurs. The problem was, her existing branding didn’t live up to the quality of her premium tipples.

We spotted an opportunity to create a new brand identity with measurable business impact. (Extensive product sampling was a bonus.)

Tying Tastes Together

Kate is an alcoholic alchemist, foraging for flavours and combining them to create delicious new tastes. To reflect this, we crafted a central proposition around ‘Tying Tastes Together’, weaving a beautiful brandmark from a single piece of rope.

Each spirit was aligned with one of the seven deadly sins; an eclectic outpouring of Kate’s dark side. Through intricate illustration, each ‘sin’ connects an aspect of the product with Kate’s passion for her craft.

No stone was left unturned – even Kate’s wrapping for web orders was overhauled to make every delivery a gift.

Spirit of Excellence

Since our rebrand Kate’s liqueurs have taken on a life of their own. Distributor numbers are up 150% and the brand has won a plethora of international creative awards and shelf-space in Berlin’s prestigious Gestalten design store.

Not bad for a hobby business started from a caravan in Devon.