The Team

Daniel Salzer

Associate Strategy Director

Daniel is a seasoned brand strategist and trend analyst, specialising in FMCG and shopper behaviour.

He has extensive experience in the Nordics, Europe, Asia, and the US, working with a diverse portfolio of clients and their portfolios from The Coca-Cola Company, Lidl, Libero to Douwe Egberts.

He uses his broad experience and global perspectives to seek out and solve new brand challenges, creating emotionally driven brand positionings and expressions.

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Daniel Salzer