The Team

Daniel Salzer

Associate Strategy Director

Daniel is a seasoned brand strategist and trend analyst, specialising in FMCG and shopper behaviour.

He has extensive experience in the Nordics, Europe, Asia, and the US, working with a diverse portfolio of clients and their portfolios from The Coca-Cola Company, Lidl, Libero to Douwe Egberts.

He uses his broad experience and global perspectives to seek out and solve new brand challenges, creating emotionally driven brand positionings and expressions.

Daniel Salzer