The Team

Aart Jan (AJ) Van Triest

Non-Executive Director

With over 25 years’ experience working client-side at Unilever, The Coca-Cola Company, Nestlé and more recently in his role as CMO at FrieslandCampina, AJ is a veteran of the fiercely competitive fast-moving consumer goods industry.

To get fighting fit for the future, AJ has pivoted his focus toward the on-line space, spending the majority of his week as CEO of Fitchannel.com – an online platform that aims to get people in shape ­and encourages them to make better food choices.

And he certainly knows his onions on that score because he’s also a Non-Executive Director at HAK in the Netherlands – a leading brand in freshly preserved fruit and vegetables.

His passion for strategically sound, brilliantly executed and effective Brand Design – as well as his unwavering mission to remain ahead of the curve – has attracted AJ to Taxi Studio (and vice-versa).

AJ’s main role at Taxi is to assist the board and leadership team in leading the charge in a new universe where purpose, brand experience and real-life impact merge seamlessly.

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AJ Van Triest, Non-Executive Director
Aart Jan (AJ) Van Triest