We’re delighted and excited to announce that long-standing champion and former client of Taxi Studio, Aart Jan (AJ) van Triest is joining us as Non-Executive Director effective immediately.
With over 25 years’ experience working client-side at Unilever, The Coca-Cola Company, Nestlé and more recently in his role as CMO at FrieslandCampina, AJ is a veteran of the fiercely competitive fast-moving consumer goods industry.
To get fighting fit for the future, AJ has pivoted his focus toward the on-line space, spending the majority of his week as CEO of Fitchannel.com – an online platform that aims to get people in shape and encourages them to make better food choices.
And he certainly knows his onions on that score because he’s also a Non-Executive Director at HAK in the Netherlands – a leading brand in freshly preserved fruit and vegetables.
His passion for strategically sound, brilliantly executed and effective Brand Design – as well as his unwavering mission to remain ahead of the curve – has attracted AJ to Taxi Studio (and vice-versa).
AJ’s main role at Taxi Studio is to assist the board and leadership team in leading the charge in a new universe where purpose, brand experience and real-life impact merge seamlessly.
Additionally, the appointment increases the firepower of our current strategic capabilities, which clients are increasingly requesting from us as a service.
AJ van Triest; “ I am super excited to join Taxi on their journey to move further upstream and to reinvent branding and design for a world where digital and physical consumption and shopping experiences are increasingly merging”.
“We’re absolutely delighted to have AJ on board at a time when we’re looking forward to the next phase of our journey. Marrying his global board-level expertise with our strategic and creative thinking is very exciting for us... and he’s just the right combination of partner and provocateur to keep us on our toes!” – Kate Lenton, Managing Director