Bold, brave and full of fearless creativity, our most daring integrated campaign yet has not only won us Gold for Best Special Build but also Silver for Best Integrated Campaign at this year’s Roses Awards!
Having created a distinct VIS for Thailand’s first locally produced cider brand - Moose - they approached us again to raise awareness of the brand among their target audience. Naturally, we jumped at the opportunity to flex our integrated marketing muscles.
From conception to creation, we produced Moose’s inaugural MixMash festival – a celebration of fusion that combined our audience’s two passions; music and food. From curating the line-up to designing the brand identity, signage to sets, print ads to social media, cups to food boxes - we oversaw and created every aspect of the festival, integrating the heck out of this campaign.
We even recreated giant installations of the images used in our teaser posters throughout the festival space, which is what grabbed the attention of the Roses Awards committee.
We’re dead chuffed with our lovely bunch of Roses and can’t wait to pop them on the mantelpiece!