Collaborating with Carlsberg to win hearts, minds – and a major award
We’re thrilled to announce that our rebrand for Carlsberg EXPØRT has been granted, not only Gold, but also the prestigious Grand Prix Award at the 2018 DBA Design Effectiveness Awards – making the rebrand the most commercially effective design project of 2017.
Here at Taxi, we’re devoted to delivering commercial success for our clients, which is why this win is such a huge deal. The Design Effectiveness Awards represent the only awards scheme in the UK that uses commercial data as a key judging criteria. Reserved only for projects whose contribution to a business’ success can be proven, they’re pretty much the crème de la crème of design effectiveness accolades.
No prizes for guessing we’re absolutely beaming - and after picking up seven awards in various competitions over the last year, this double win really is the crowning moment for an unbelievably successful project.
A massive, heartfelt thank you to everyone that has helped bring this project to life. We hope you’ll join us in cracking open a bottle of EXPØRT so we can all celebrate, the Danish way. Hygge & kisses all round!