Championing Carlsberg as official England sponsor
We were invited to create a key visual to celebrate the 2018 tournament in Russia and champion Carlsberg as the official beer of the England Football team.
Our brief was to hero England’s iconic three lions crest. Connecting the Carlsberg glass to the moment of pride when a player walks out donning the England badge, our creative solution captures every football fan’s dream.
This idea is twinned with a witty copy line, tapping into the joy and optimism surrounding the England team and their chances of ultimately triumphing in the tournament.
The campaign has been used for point of sale across thousands of pubs and shops across the country and continues to gain momentum, alongside England’s dreams of world cup glory.
It's coming home!